Did you know that only 2.8% of self-published authors earn more than $10,000 from their books?

Our course on marketing a self-published book is designed to help you beat the odds...

You work hard. Your marketing should work harder.

We'll provide you with the knowledge and strategies you need to effectively market and promote your book, build your brand, and reach a wider audience:

Strategies for building a strong author brand and creating a professional online presence
Techniques for identifying and targeting your ideal readership
Best practices for creating compelling book descriptions
Tips for leveraging blogging and email marketing to increase visibility and sales
Methods for maximizing your book's visibility on Amazon and other online retailers
Strategies for creating and executing an effective book launch plan
Techniques for generating buzz and excitement around your book

In the next 6 months, you could…

Build a strong and recognizable author brand
Increase your book sales and revenue
Gain confidence and skills in marketing and promoting your book
Connect with other self-published authors and build a network of supportive peers

The right moves can make all the difference.

Are you ready to take your self-publishing career to the next level?

Marketing a Self-Published Book: The Course is the first step towards achieving your goals and becoming a successful author. With our expert guidance and support, you'll gain the knowledge and skills you need to effectively market and promote your book, reach a wider audience, and increase your revenue.

Learn at your own pace

Interactive video lessons

Downloadable resources

Ask questions and get support

This is a work-at-your-own pace course. You can go as fast as you want, or you can take your time. But what happens when you have a question?

That's why we've built a private community that — a place where you can ask questions when you're stuck and share ideas to get honest feedback from other creative entrepreneurs like you.

We also host live events and Q&As.

Course curriculum

1

Introduction
- Welcome to Marketing a Self-Published Book: The Course
- The Self-Publishing Timeline
2

The Mindset
- Introduction
- Believe in Your Book
- Reader-Centricity
- Embrace Self-Promotion
- Timing Doesn't Matter
- You Need a Plan of Action
- Know Thyself
- Be Persistent
- Conclusion
3

Authorpreneur: Building a Strong Author Platform as an Indie Author
- Introduction
- 1. Author Brand
- 2. Website and Blog
- 3. The Author Bio
- 4. The Email List
- 5. Social Media
- Conclusion
4

From Manuscript to Published Book
- Introduction
- Book Formats
- The Book Title
- The Hook
- Design Your Book Cover
- Design Covers for Additional Formats
- Book Layout and Interior Design
- Preparing Your Book for Publication
- Choosing Your Release Strategy (Release Dates and Preorders)
- Book Pricing and Royalties
- ISBNs and Barcodes
- Keywords and Categories
- Reviewing Your Proof Copies (eBook and Print)
- Publishing Your Book
5

The 4Ps of Marketing a Self-Published Book
- Introduction
- Product
- Price
- Place
- Promotion
- Conclusion
6

The Bullseye Framework
- Introduction
- Understanding the Bullseye Framework
- The 3 Types of Marketing Channels
- The Most Powerful Marketing Channels
- Identifying Potential Marketing Channels
- Prioritizing Marketing Channels
- Conduct Small Tests
- Scaling Successful Marketing Channels
- Analyzing and Adjusting Marketing Strategies
- Conclusion
7

Marketing Your Self-Published Book on Amazon
- Introduction
- Understanding Amazon's Algorithms
- Amazon KDP
- KDP Select
- Amazon Author Central
- Setting up and Optimizing Book Listings on Amazon
- Your Book's Listing and Amazon Search
- Amazon Ads
- Price Promotions
- A+ Content
- Kindle Deals and Prime Reading
- Kindle Pre-Orders
8

Marketing Your Self-Published Book on Goodreads
- Introduction
- Setting up an Author Profile on Goodreads
- Creating a Book Listing on Goodreads
- Leveraging Goodreads Groups
- Running Giveaways on Goodreads
- Utilizing Goodreads Ads
9

Marketing Strategies
- Introduction
- Advance Reader Copies
- Pre-Order Campaigns
- Giveaways
- Cover Reveals
- Launch Parties and Events
- Price Promotions and Loss Leaders
- BookBub and Other eBook Deal Sites
- Paid Advertising
- Author Newsletter Swaps
- Street Teams
- Book Tours
- Readalongs
- Film a Mockumentary
- Partner with Local Coffee Shops
- Create a Social Media Challenge to Engage with Readers
- Themed Giveaway Packages
- Partner with a Local Charity
- Book-Related Merchandise
- A Board Game
- A Soundtrack
- An Immersive Experience
10

The Indie Writer's Blogging Blueprint
- Introduction
- The Why
- The Goal
- The Niche
- The Basics
- Getting Set Up
- The About Page
- The Launch
- Promoting Your Book
11

The Indie Writer's Blogging Blueprint: Bonus Resources
- The Skills of Highly Successful Bloggers
- Guest Blogging Magic
- Understanding Your Blog's Structure
- The Elements of a Blog Post
- The Stages of Writing a Blog Post
- The Basics of Branding Your Blog
12

Email Marketing for Indie Writers: How to Sell More Books with Your List
- Introduction
- Essential Email Marketing Terminology
- Choosing an Email Marketing Provider
- Types of Emails
- Types of Email Marketing Campaigns
- The Anatomy of a Perfect Email
- The Signup Form
- Reader Magnets
- Engaging the Conversation
- The Welcome Email Series
- Keeping in Touch with Your List
- Segmentation
- Deliverability and Reputation
- Measuring Success

Course Modules

The Mindset

The first module of this course focuses on helping students develop a winning mindset for self-publishing success. By the end of this module, you will have a clear understanding of the challenges and opportunities that come with self-publishing, and you'll be equipped with the tools and strategies you need to overcome common obstacles.

Authorpreneur: Building a Strong Author Platform as an Indie Author

In this module, you will learn how to build a strong author platform that will help you connect with readers and sell more books. You'll learn how to create a professional author website, how to grow you social media following, and how to build an email list of engaged readers.

From Manuscript to Published Book

This module will guide you through the process of turning a finished manuscript into a polished, professional book. You'll learn how to work with editors and designers to create a book that stands out in a crowded market.

The 4 Ps of Marketing a Self-Published Book

In this module, you will learn about the four essential elements of marketing a self-published book: product, price, place, and promotion. You'll learn how to optimize each of these elements for maximum impact, and you'll discover how to create a marketing plan that will help you reach your target audience.

Marketing Your Self-Published Book on Amazon

Amazon is the world's largest online retailer, and it's also the most important platform for self-published authors. In this module, you will learn how to optimize your book's presence on Amazon and how to use Amazon's powerful marketing tools to reach new readers.

Marketing Your Self-Published Book on Goodreads

Goodreads is the world's largest community of book lovers, and it's an essential platform for self-published authors. In this module, you will learn how to create a strong presence on Goodreads and how to use the platform to connect with readers, build buzz for your book, and sell more copies.

The Bullseye Framework

The Bullseye Framework is a powerful marketing tool that can help self-published authors identify the most effective marketing channels for their book. In this module, you will learn how to use the Bullseye Framework to identify your target audience and create a marketing plan that will help you reach that audience.

Marketing Strategies

In this module, you will learn about a variety of marketing strategies that can help you sell more books. You'll learn how to run a giveaway, how to leverage author newsletter swaps, how to build a street team to help you promote your book, how to build trust with potential readers through cover reveals, and so much more.

The Indie Writer's Blogging Blueprint

Blogging is a powerful tool for self-published authors, and in this module, you will learn how to create a successful author blog. You'll learn how to choose the right topics, how to write engaging blog posts, and how to use your blog to build your author platform.

Email Marketing for Indie Writers: How to Sell More Books with Your List

Email marketing is one of the most effective ways for self-published authors to sell more books, and in this module, you will learn how to create an effective email marketing strategy, how to build an engaged email list, how to write compelling emails, and how to use email marketing to sell more copies of your book.

This course is for you if...

You're looking for a comprehensive course that covers all aspects of book marketing, from blogging to email marketing to social media and more
You're struggling to gain traction with your book and need guidance on how to generate buzz and increase visibility
You're willing to put in the work and follow the strategies outlined in the course to achieve success
You're looking for a supportive community of like-minded indie writers who can offer advice and feedback on your marketing efforts

Hi, I'm Cristian Mihai

A bestselling indie author and marketer with over 10 years of experience in the publishing industry. Over the years, I've developed and implemented successful marketing strategies for my own books, and have helped countless other indie writers achieve success through effective marketing and promotion. I'm excited to share my knowledge and experience with you through this course and help you take your author career to the next level. Let's get started!

What people are saying

"Cristian's expertise and experience in the publishing industry really shine through in this course, and his passion for helping other indie writers succeed is truly inspiring."

— Martin Marino

"I especially loved the practical tips and examples that Cristian provides throughout the course, which made it easy to apply the strategies to my own marketing efforts."

— Bill Bayaud

"I feel much more confident and equipped to effectively promote my self-published book after taking this course."

— Susan Bruck

"I was struggling to get my book noticed until I took this course. Thanks to Cristian’s advice, I was able to triple my book sales in just a few months!"

— Sarah Townsend

"Cristian’s course was a game-changer for me. I had been floundering for months, but with his guidance, I was able to create a successful blog and email marketing campaign that brought in new readers and boosted my sales."

— Amanda Lloyd

Marketing a Self-Published Book

Course

$399

Lifetime access to the course, all bonus content, and all future updates
Access to a private community of ambitious indie writers

Course + Coaching

$999

4 one-on-one strategy calls with Cristian
Detailed written feedback (SWOT analysis of your book, personalized marketing timeline)
Lifetime access to the course and all future updates

14-DAY MONEY-BACK GUARANTEE

If you aren’t completely satisfied with our course, let us know within the first 14-days for a full refund. No questions asked.

Frequently asked questions

You will have lifetime access to the course and all future updates.
Like anything in life, you will get out of this course what you put into it. While we do offer a 14-day money-back guarantee, the results you get are up to you. We can promise that if you commit to the process and put in the work, you will see results.
Yes! This course (and all the other courses as well) are updated on a regular basis with new modules, lessons, downloadable content. Once you’re enrolled, all future versions become available to you for free.
The course is self-paced, so you can learn at your own speed and complete the course on your own schedule.
No, this course is suitable for anyone interested in marketing a self-published book, whether you've already published a book or not.
Yes, the marketing strategies and tactics covered in this course are applicable to all genres of self-published books.
The course content is delivered through a combination of video lessons, written materials, and downloadable resources.
Yes, you'll have lifetime access to the course materials and any future updates. You can revisit the course at any time to refresh your knowledge and skills.
No, there are no additional costs or upsells associated with this course. Once you purchase the course, you'll have access to all the materials and resources needed to successfully market your self-published book.