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Did you know that only 2.8% of self-published authors earn more than $10,000 from their books?

Our course on marketing a self-published book is designed to help you beat the odds...

You work hard. Your marketing should work harder.

We'll provide you with the knowledge and strategies you need to effectively market and promote your book, build your brand, and reach a wider audience:

  • Strategies for building a strong author brand and creating a professional online presence
  • Techniques for identifying and targeting your ideal readership
  • Best practices for creating compelling book descriptions
  • Tips for leveraging blogging and email marketing to increase visibility and sales
  • Methods for maximizing your book's visibility on Amazon and other online retailers
  • Strategies for creating and executing an effective book launch plan
  • Techniques for generating buzz and excitement around your book

In the next 6 months, you could…

  • Build a strong and recognizable author brand
  • Increase your book sales and revenue
  • Gain confidence and skills in marketing and promoting your book
  • Connect with other self-published authors and build a network of supportive peers

The right moves can make all the difference.

Are you ready to take your self-publishing career to the next level?

Marketing a Self-Published Book: The Course is the first step towards achieving your goals and becoming a successful author. With our expert guidance and support, you'll gain the knowledge and skills you need to effectively market and promote your book, reach a wider audience, and increase your revenue.

Learn at your own pace

Interactive video lessons

Downloadable resources

Ask questions and get support

This is a work-at-your-own pace course. You can go as fast as you want, or you can take your time. But what happens when you have a question?

That's why we've built a private community that — a place where you can ask questions when you're stuck and share ideas to get honest feedback from other creative entrepreneurs like you.

We also host live events and Q&As.

Course curriculum

Course Modules

The Mindset

The first module of this course focuses on helping students develop a winning mindset for self-publishing success. By the end of this module, you will have a clear understanding of the challenges and opportunities that come with self-publishing, and you'll be equipped with the tools and strategies you need to overcome common obstacles.

Authorpreneur: Building a Strong Author Platform as an Indie Author

In this module, you will learn how to build a strong author platform that will help you connect with readers and sell more books. You'll learn how to create a professional author website, how to grow you social media following, and how to build an email list of engaged readers.

From Manuscript to Published Book

This module will guide you through the process of turning a finished manuscript into a polished, professional book. You'll learn how to work with editors and designers to create a book that stands out in a crowded market.

The 4 Ps of Marketing a Self-Published Book

In this module, you will learn about the four essential elements of marketing a self-published book: product, price, place, and promotion. You'll learn how to optimize each of these elements for maximum impact, and you'll discover how to create a marketing plan that will help you reach your target audience.

Marketing Your Self-Published Book on Amazon

Amazon is the world's largest online retailer, and it's also the most important platform for self-published authors. In this module, you will learn how to optimize your book's presence on Amazon and how to use Amazon's powerful marketing tools to reach new readers.

Marketing Your Self-Published Book on Goodreads

Goodreads is the world's largest community of book lovers, and it's an essential platform for self-published authors. In this module, you will learn how to create a strong presence on Goodreads and how to use the platform to connect with readers, build buzz for your book, and sell more copies.

The Bullseye Framework

The Bullseye Framework is a powerful marketing tool that can help self-published authors identify the most effective marketing channels for their book. In this module, you will learn how to use the Bullseye Framework to identify your target audience and create a marketing plan that will help you reach that audience.

Marketing Strategies

In this module, you will learn about a variety of marketing strategies that can help you sell more books. You'll learn how to run a giveaway, how to leverage author newsletter swaps, how to build a street team to help you promote your book, how to build trust with potential readers through cover reveals, and so much more.

The Indie Writer's Blogging Blueprint

Blogging is a powerful tool for self-published authors, and in this module, you will learn how to create a successful author blog. You'll learn how to choose the right topics, how to write engaging blog posts, and how to use your blog to build your author platform.

Email Marketing for Indie Writers: How to Sell More Books with Your List

Email marketing is one of the most effective ways for self-published authors to sell more books, and in this module, you will learn how to create an effective email marketing strategy, how to build an engaged email list, how to write compelling emails, and how to use email marketing to sell more copies of your book.

This course is for you if...

  • You're looking for a comprehensive course that covers all aspects of book marketing, from blogging to email marketing to social media and more
  • You're struggling to gain traction with your book and need guidance on how to generate buzz and increase visibility
  • You're willing to put in the work and follow the strategies outlined in the course to achieve success
  • You're looking for a supportive community of like-minded indie writers who can offer advice and feedback on your marketing efforts

Hi, I'm Cristian Mihai

A bestselling indie author and marketer with over 10 years of experience in the publishing industry. Over the years, I've developed and implemented successful marketing strategies for my own books, and have helped countless other indie writers achieve success through effective marketing and promotion. I'm excited to share my knowledge and experience with you through this course and help you take your author career to the next level. Let's get started!

What people are saying

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"Cristian's expertise and experience in the publishing industry really shine through in this course, and his passion for helping other indie writers succeed is truly inspiring."

— Martin Marino

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"I especially loved the practical tips and examples that Cristian provides throughout the course, which made it easy to apply the strategies to my own marketing efforts."

— Bill Bayaud

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"I feel much more confident and equipped to effectively promote my self-published book after taking this course."

— Susan Bruck

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"I was struggling to get my book noticed until I took this course. Thanks to Cristian’s advice, I was able to triple my book sales in just a few months!"

— Sarah Townsend

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"Cristian’s course was a game-changer for me. I had been floundering for months, but with his guidance, I was able to create a successful blog and email marketing campaign that brought in new readers and boosted my sales."

— Amanda Lloyd

Marketing a Self-Published Book


  • Lifetime access to the course, all bonus content, and all future updates
  • Access to a private community of ambitious indie writers

Course + Coaching

  • 4 one-on-one strategy calls with Cristian
  • Detailed written feedback (SWOT analysis of your book, personalized marketing timeline)
  • Lifetime access to the course and all future updates


If you aren’t completely satisfied with our course, let us know within the first 14-days for a full refund. No questions asked.

Frequently asked questions